Sports Coaching Group

When Emphasis CIC and the Sports Coaching Group approached me, the brief was clear but ambitious: create a refreshed, modern brand identity that not only elevated each organisation individually, but also clearly connected them as part of one cohesive group.

This wasn’t just about designing logos — it was about building a visual system that reflected movement, education, inclusivity, and community impact, while remaining flexible enough to work across multiple platforms, backgrounds, and audiences.